What is Digital Marketing
Digital marketing is the practice of promoting a business, product, service, or personal brand through digital channels such as search engines, social media, websites, email, online advertising, and content platforms. Its purpose is not simply to get attention, but to reach the right audience, build trust, generate leads, drive sales, and create long-term customer relationships.
SCOPE OF DIGITAL MARKETING
Digital marketing today covers the full customer journey—from building brand awareness to generating leads, driving sales, and retaining customers—through channels like SEO, social media, paid search (SEM), content marketing, email marketing, performance marketing, website/conversion optimization, analytics, branding, e-commerce, influencer marketing, and AI-driven marketing technology. It offers diverse career paths such as SEO Specialist, Social Media Manager, Performance Marketer, and Digital Marketing Consultant, and can be summarized as a cycle: Reach → Attract → Engage → Convert → Retain → Analyse → Optimise → Grow. Ultimately, digital marketing turns online attention into measurable business growth.
TECHNIQUES OF DIGITAL MARKETING
There are several techniques of digital marketing